In determining when, where, and how much of your company’s optical components need to be upgraded, the most significant factor to consider is the world’s voluminous appetite for online video. This single aspect provides an indication of how dire the need is, and the desperate lack in today’s telecommunications infrastructure. The reason? An ever-increasing share of online video is delivered through mobile devices. Everything is going mobile, according to a January 5, 2016 report, which adds that a major source of today’s internet relates back to the “1.6 billion new smart phones sold per year. Smartphone market growth is causing the need for investment in backhaul and cell tower technology.” Bottom line: prepared telecom providers can position themselves to reap the rewards. As we move deeper into the 21st century, consumers are starting to combine what used to be three major utility bills – home phone, mobile phone, internet – into a single telecommunications bill. With the rising popularity of streaming video services, they’re ready to get rid of their cable bill too. Experian Marketing Services noted back in 2014 that the number of Americans households eschewing cable and satellite increased by nearly half over the previous four years to 7.6 million. Watch for that number to rise exponentially as consumer acceptance of video streaming increases. Cable providers may be hoping to win back disenfranchised internet customers, but with millions of streaming video players entering homes and Roku introducing Ultra HD technology, the trend is away from cable, not towards it. The pressure is on our optical infrastructure to improve significantly to handle consumer expectations. What will your company do? Contact us today to discuss your optical transceiver needs for 2016 and beyond. We’ll help you formulate a plan.